Apple, Home Depot Turn to Bloom Energy As Its Tech Advances


This post is by Katie Fehrenbacher from Apple – Fortune


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When Apple’s new massive campus, dubbed the Spaceship, opens for thousands of its employees next year in Cupertino, Calif., a small part of it will be powered by rows of big silver boxes containing fuel cells that generate energy through a chemical reaction.

The energy technology was developed and manufactured just a few miles away from Apple’s one-mile wide, still unfinished campus by the 15 year-old Silicon Valley company called Bloom Energy, Fortune has learned. Neither Apple nor Bloom Energy wouldn’t comment on the Cupertino fuel cell project.

The substantial project, at 4 megawatts, is a big deal for Bloom Energy, a company that’s seen major hype, a bevvy of critics, and a steady list of customers. Apple’s adoption of the energy technology is also an important endorsement of fuel cell technology, which has slowly gained some traction with a handful of global brands as an alternative to

The Apple Campus 2 is seen under construction in Cupertino
Bloom Energy Power Density Evolution_Fortune

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How much extra would a US-made iPhone cost? MIT has done the sums …


This post is by Ben Lovejoy from 9to5Mac


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With two Presidential candidates saying that Apple should be making more of its products in the USA, the Massachusetts Institute of Technology has done the sums to see just how practical it would be for Apple to manufacture iPhones in its home market.

The question, of course, isn’t a simple one: you first need to define your terms. Does it just mean assembling iPhones here rather than in China, or does it mean sourcing components from the U.S. too? The MIT analysis considered both scenarios, starting with assembly-only …

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Filed under: AAPL Company, iOS Devices Tagged: AAPL, Apple Inc, Apple USA, iPhone, iPhone assembly, iPhone production

WWDC 2016 Preview Rumors: No new hardware but plenty of Siri, iMessage may get money transfers via ApplePay


This post is by 9to5 Staff from 9to5Mac


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Recently departed (but still friend of the site!) Mark Gurman went on the Jay and Farhad Show this evening and gave his predictions for WWDC 2016 and beyond. Most of the conversation material was either posted previously on 9to5mac or elsewhere but there were certainly some new “whispers”… more…

Filed under: iOS Devices Tagged: App Store (iOS), Apple Inc, Apple Worldwide Developers Conference, iOS, iPhone, Mac OS, OS X

Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity


This post is by Ben Lovejoy from 9to5Mac


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Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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Filed under: AAPL Company Tagged: AAPL, Apple Inc, Insanely Simple, Ken Segall, simplicity, Steve Jobs, Tim Cook

Declining sales and growth of Chinese brands sees iPhone’s worldwide market share drop three points


This post is by Ben Lovejoy from 9to5Mac


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Apple’s falling sales coupled to strong growth from emerging Chinese brands saw the iPhone’s worldwide market share drop just over three points from 17.9% in the first quarter of 2015 to 14.8% in the same quarter this year, according to Gartner.

Although a saturated smartphone market is part of the challenge faced by Apple, global smartphone sales did continue to grow, by 3.9% to 349M units.

Market leader Samsung also saw its share fall in the same period …

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Filed under: AAPL Company, iOS Devices Tagged: AAPL, Apple Inc, Gartner, iPhone, iPhone market share

More than 75% of App Downloads Open an App Once And Never Come Back


This post is by Erin Griffith from Apple – Fortune


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?A Boom with a View? is a column about startups and the technology industry, written by Erin Griffith. Find them all here:fortune.com/boom.

It’s tough out there for an app maker. At least 1,000 new apps pour into the Google Play Store


GOOG



and the Apple App Store


AAPL



each day, and as I outlined earlier this week: Smartphone users download zero new apps in a typical month. A full 94% of revenue in the App Store comes from just 1% of all publishers.

Now comes the news that, even if you get people to download your app, fewer than 25% of them will return to it a day after first time they use it, according to a report from Appboy, a provider of app data. Retention drops to 11% by the first week. In other words, app makers have one shot to impress new users, and the

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After Berkshire announcement, AAPL once more takes back its market cap crown from GOOG


This post is by Ben Lovejoy from 9to5Mac


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Google may have last week managed to overtake Apple as the world’s most valuable company for the second time this year, but as was the case last time, it didn’t last long. As Philip Elmer-DeWitt noted in his blog, Apple has quickly regained its number one slot …

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Filed under: AAPL Company Tagged: AAPL, AAPL Market cap, Apple Inc, GOOG, market cap

Mac Software Bundle: Pick any 10 of 50 solid apps +$22 credit for $22


This post is by 9to5 Staff from 9to5Mac


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From 9to5toys.com:

Bundlehunt offers any 10 out of a choice of 50 Mac Apps for a total price of $22 bucks. Even better, Bundlehunt gives you $22 to spend at $5.50 increments over the next year making the bundle somewhat ‘free’.

There are a significant amount of notable apps from a wide variety of categories, many of them which retail above the $22 asking price alone including: