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Back to the Mac in 1:44

"The only bits that matter," says Lockheed91, who created this YouTube video. There's an odd beauty in an Apple (AAPL) event when it's condensed 50 to 1. [Follow Philip Elmer-DeWitt on Twitter @philiped] Filed under: Apple 2.0

It’s still a Windows world

Despite Apple's gains, Microsoft dominates the World Wide Web "There's no evidence that the marketplace is abandoning Windows to any significant degree." So wrote ZDNet Windows guru Ed Bott in a blog post Sunday that's getting some attention today. Bott went looking for data to support the widespread impression that Apple (AAPL) is gaining on...

Steve Jobs: 8 greats, 9 amazings

What are Steve Jobs' favorite adjectives? You can count along with CNNMoney producer Jason Sanchez in this heavily edited version of  Wednesday's "Back to the Mac" event. In truth, compared to past events, Jobs' performance Monday was relatively restrained. For a compilation of Jobsisms that goes back to Apple's (AAPL) early years, and the famous...

What if the iPad were a PC?

If you throw tablets in the mix, Apple just became the U.S.'s No. 1 computer maker "The iPad," writes Deutsche Bank's Chris Whitmore in a note to clients issued Monday, "is driving a rapid, unprecedented shift in the structure of the computing industry." To illustrate that point, Whitmore has taken a chart of domestic personal...

Gene Munster sees his own shadow

Once the darling of the Apple bulls, Piper Jaffray's senior analyst now walks a cautious line In June 2007, three weeks before Steve Jobs sold his first iPhone, Gene Munster predicted that within two years Apple (AAPL) would be shipping them at the rate of 45 million a year -- a call he reiterated 9...

'Consumer fatigue' vs. the 'halo effect'

Apple breaks the 10% U.S. market share barrier as netbook sales continue to sag Although they disagree, as usual, about the details, the message from Gartner and IDC's quarterly PC market share reports Wednesday was the same: Apple is going gangbusters, the rest not so much. IDC's Bob O'Donnell puts it most succinctly: "Apple's influence...

What to expect at 'Back to the Mac'

The press has been summoned to Cupertino next week. A round-up of the speculation. On Monday Oct. 18, Apple (AAPL) reports the results of fiscal 2010. Two days later, with its executive team presumably still basking in the glow of another round of boffo earnings, it will host a press event on its Cupertino campus....

Did Apple sell 4 million Macs?

Back-to-school sales and a refreshed desktop line may have pushed it over the edge The iPad's been getting a lot more buzz lately, but Apple's (AAPL) computer line is still the company's No. 2 source of revenue (after the iPhone) -- a point likely to be driven home again when Apple reports its fiscal fourth...

Apple floats through the channel

The company stands out in a Morgan Stanley survey of the PC distribution channel It's not hard to spot the outlier in the chart above, taken from Morgan Stanley's quarterly survey, released Thursday, of the PC distribution channel -- the chain of intermediary companies whose job it is to carry finished product from the manufacturer...

Steve Jobs as Scarlett O'Hara

What did Apple's CEO really learn during those 12 years in the wilderness? According to Randall Stross, who addressed the question in a guest article in the Sunday New York Times, what Steve Jobs learned from his mistakes at NeXT -- the company he founded in 1985 after he was stripped of his authority at...

Mac vs. Windows: Tracking the customer satisfaction gap

Generic PC users are happier than they were, but still not as happy as Apple's customers The chart above, posted by my colleague David Goldman at CNNMoney early Tuesday, says it all. The release of Microsoft (MSFT) Windows 7 helped undo some of the damage done by Vista, as measured by the American Customer Satisfaction...

The iPad could pass the Mac by 2012

Within two years, it should be Apple's second largest source of revenue, after the iPhone The log chart above, produced by Daniel ("Deagol") Tello, shows the revenue stream from the iPad overtaking the Mac's -- much as the iPhone did three years earlier and the iPod did a few years before that. In Tello's model...