Accounting rule change in Apple's favor
A change in accounting rules for which Apple (AAPL) — among other high-tech companies — lobbied heavily won tentative approval last Thursday. The change could significantly affect both the company's reported earnings and its stock price.
The new rules are in draft form and must still win final approval from the FASB — the organization empowered...
Why are there no Mac viruses?
There are, as far as we know, no Mac OS X viruses in the wild.
To prove that assertion wrong, you only have to name one.
Academic proofs of concept and theoretical vulnerabilities don't count. Neither do computer worms, Trojan horses, spyware, adware, spam or any of the other nasty species in the zoology of malware.
That eliminates Inqtana-A,...
Mac vs. PC: Inside the ad wars
Every Wednesday, Lee Clow, creative director of Apple's ad agency TBWA/Chiat/Day, flies from Los Angeles to Cupertino to meet with Steve Jobs, a weekly get-together that's been going on for years.
Meanwhile, in Redmond, Wash., Steve Ballmer barges into the office of Mich Mathews, head of Microsoft's central marketing group, giving her high fives and shouting...
Snow Leopard: The reviews are in
Mac OS X Snow Leopard, the sixth major upgrade of Apple's (AAPL) flagship operating system, is scheduled for release Friday, and the reviews hit the stands — and the blogs — overnight.
How many ways can you say "the important changes are under the hood"?
Read on.
Walt Mossberg. Wall Street Journal. Apple Changes Leopard’s Spots
For a company...
Snow Leopard warning: Your apps may crash
Two days before the scheduled launch of Mac OS X Snow Leopard — the latest update of Apple's (AAPL) flagship operating system — developers are scrambling to make sure their applications will still work with the new version.
Of the Macintosh apps than have been tested on the gold master of OS X v.10.6 as of...
Apple taps 'Puddy' to attack Windows 7
After a hiatus of three and a half months without a new TV ad, Apple (AAPL) broke out a pair of fresh "Get a Mac" spots Monday night to soften the ground for the next operating system war with Microsoft (MSFT).
Earlier that day, Apple had announced that it was shipping the newest version of its...
Snow Leopard: Apple's $66 million OS
As expected, the latest update to Apple's (AAPL) flagship Macintosh operating system — Mac OS X Snow Leopard — is going on sale Aug. 28 for the previously announced price of $29. (Press release here.)
Piper Jaffray's Gene Munster has done some quick back-of-the-envelope calculations and concluded Apple is in it less for the money than...
Abramsky: Apple, RIM could triple revenues by 2012
In a report to clients Tuesday, RBC Capital's Mike Abramsky takes a long (92 page) look at the "huge, nascent and underpenetrated" smartphone market and concludes that the emergence of devices like the BlackBerry and iPhone represents the next wave of computing — "as profound as the historic technology shift from mainframes to PCs."
Among his...
iPhone market share grew 375% in Q2
Sales of Nokia's (NOK) Symbian smartphones are drifting. Apple's (AAPL) iPhone is gaining on RIM's (RIMM) BlackBerry. Microsoft's (MSFT) Windows Mobile is still sinking. And the launch of the Palm (PALM) Pre barely made a ripple in the gobal smartphone market.
Those were the headlines from the smartphone portion of Gartner's 2009 Q2 mobile phone report,...
Snow Leopard vs. Windows 7: The War of the Wallpapers
“I would give a lot to have Steve’s taste.”
Bill Gates said that of Steve Jobs at the D5 conference two years ago, and we knew exactly what he meant.
Take, for example, the two images above. They are samples of the new desktop images offered by this fall’s big operating system updates: Microsoft’s (MSFT) Windows 7,...
Google's anti-poaching smoking gun
Back in June, before the ties that bound the two companies unraveled and Google's (GOOG) Eric Schmidt resigned from Apple's (AAPL) board of directors, the New York Times reported that the U.S. Department of Justice had begun an antitrust investigation into the two companies' hiring practices.
The issue was whether Apple and Google had made an...
