Charting Apple's loss of 'cool'
A polling firm tests the question raised this week by the New York Times and ABC News "Has Apple lost its cool?" That was the title of a New York Times blog post Wednesday — itself a follow-up on a three-minute conversation between ABC News correspondent John Berman and the Times' Nick Bilton the day...
Tracking the iPad's post-Oscar buzz
The first TV ads gave Apple's tablet computer a short-lived shot in the arm
In the weeks since Steve Jobs unveiled his latest creation, public perception of the iPad has been all over the lot — up, down and sideways.
The chart at right, produced by YouGov's BrandIndex, is a snapshot of that roller coaster ride...
How callers rate the carriers
Verizon leads the pack. AT&T is No. 2. T-Mobile and Sprint bring up the rear
There's bad news for Apple (AAPL) and not such great news for Palm (PALM) in a BrandIndex consumer survey published Tuesday by YouGov. Both firms originally tied their cellphones to exclusive U.S. carriers — AT&T and Sprint, respectively — neither of...
Ad war helped both Verizon and AT&T
Their battles on air and in court somehow managed to lift both their reputations
In politics, mudslinging tends to sully both the slinger and slimed. But according to a YouGov BrandIndex survey released Monday, the ad wars this fall between Verizon (VZ) and AT&T (T) had the opposite effect.
As you may recall, Verizon went after AT&T...
