When Apple’s new massive campus, dubbed the Spaceship, opens for thousands of its employees next year in Cupertino, Calif., a small part of it will be powered by rows of big silver boxes containing fuel cells that generate energy through a chemical reaction.
The energy technology was developed and manufactured just a few miles away from Apple’s one-mile wide, still unfinished campus by the 15 year-old Silicon Valley company called Bloom Energy, Fortune has learned. Neither Apple nor Bloom Energy wouldn’t comment on the Cupertino fuel cell project.
The substantial project, at 4 megawatts, is a big deal for Bloom Energy, a company that’s seen major hype, a bevvy of critics, and a steady list of customers. Apple’s adoption of the energy technology is also an important endorsement of fuel cell technology, which has slowly gained some traction with a handful of global brands as an alternative to
Continue reading “Apple, Home Depot Turn to Bloom Energy As Its Tech Advances”
With two Presidential candidates saying that Apple should be making more of its products in the USA, the Massachusetts Institute of Technology has done the sums to see just how practical it would be for Apple to manufacture iPhones in its home market.
The question, of course, isn’t a simple one: you first need to define your terms. Does it just mean assembling iPhones here rather than in China, or does it mean sourcing components from the U.S. too? The MIT analysis considered both scenarios, starting with assembly-only …
Filed under: AAPL Company, iOS Devices Tagged: AAPL, Apple Inc, Apple USA, iPhone, iPhone assembly, iPhone production
Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.
Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.
While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …
Filed under: AAPL Company Tagged: AAPL, Apple Inc, Insanely Simple, Ken Segall, simplicity, Steve Jobs, Tim Cook
?A Boom with a View? is a column about startups and the technology industry, written by Erin Griffith. Find them all here:fortune.com/boom.
It’s tough out there for an app maker. At least 1,000 new apps pour into the Google Play Store
and the Apple App Store
each day, and as I outlined earlier this week: Smartphone users download zero new apps in a typical month. A full 94% of revenue in the App Store comes from just 1% of all publishers.
Now comes the news that, even if you get people to download your app, fewer than 25% of them will return to it a day after first time they use it, according to a report from Appboy, a provider of app data. Retention drops to 11% by the first week. In other words, app makers have one shot to impress new users, and the
Continue reading “More than 75% of App Downloads Open an App Once And Never Come Back”
Bundlehunt offers any 10 out of a choice of 50 Mac Apps for a total price of $22 bucks. Even better, Bundlehunt gives you $22 to spend at $5.50 increments over the next year making the bundle somewhat ‘free’.
There are a significant amount of notable apps from a wide variety of categories, many of them which retail above the $22 asking price alone including:
Two years, four years, 13 years, 18 years–with bad news piling up for Apple investors, the historical analogies keep getting stretched back further and further.
Apple shares dropped to $91.85 in mid-day trading on Friday, the lowest they’ve been in nearly two years. The decline also brings the tech giants share to a level they first hit in 2012, meaning all the gains the stock has made in the past four years have been wiped out. The shares recovered a bit during the day and closed at $92.72, still down 0.6% on the day.
The most recent investor pessimism about Apple comes after it reported weaker-than-expected quarterly results last week, including its first year-over-year decline in revenue in 13 years. In fact, Apple’s shares just ended an eight consecutive day losing streak, from April 21 to May 2, that was the longest since 1998, 18 years ago.
Continue reading “Why Apple Shares Just Hit A Near Two-Year Low”
The battle between the FBI and Apple over accessing a work phone used by one of the San Bernardino terrorists started as headline news and ended in a rather anti-climactic fashion.
The high-profile congressional hearing was due to be followed by a big showdown in court. Instead, the FBI asked that the hearing be vacated, and later quietly announced that it had, with help, managed to gain access to the phone. Nothing to see here, move along.
But while this particular case may be settled, it’s extremely unlikely that this will be the end of the matter – for two reasons …
Filed under: AAPL Company, Opinion Tagged: Apple Inc, Apple iPhone 5C, Encryption, FBI, Federal Bureau of Investigation, iPhone, privacy, San Bernardino, Secure Enclave, United States Department of Justice
While Apple has strongly resisted building a special ‘GovtOS’ to provide the U.S. government with access to iOS devices, it appears that Microsoft has no such qualms. TechInAsia reports that Microsoft has created a special version of Windows 10 for China, called Windows 10 Zhuangongban, which includes “more management and security controls.”
Filed under: Tech Industry Tagged: Apple Inc, FBI, Federal Bureau of Investigation, GovtOS, Microsoft, Windows, Windows 10, Windows 10 Zhuangongban
I argued a couple of months ago that ‘peak iPhone’ was likely a temporary phenomenon, but that Apple might have to be willing to accept lower margins if it is to continue to grow its sales.
I think it will also need to learn to be a little more flexible when it comes to its profit margins, especially in growth markets. That ~40% markup has served it well for a great many years, but I don’t think it can necessarily expect to maintain it indefinitely.
Yesterday, the company indicated its willingness to do just that. For the first time, Apple’s entry-level phone is a brand-new device that offers close to flagship specs at a price level close to the previous-generation phone. That will hit Apple’s margins on the device for sure, but the company is looking to the long-term …
Filed under: Opinion Tagged: Android (operating system), Apple Inc, iPhone
Continue reading “Opinion: The iPhone SE is a smart, long-term move – and creates the prospect of a $299 iPhone”
With Apple making very clear how strongly it feels about the privacy of customer data through the FBI case, it’s no surprise that the issue is a hot-button within the company. A Reuters piece shows just how serious Apple is when it comes to guarding personal data.
Any collection of Apple customer data requires sign-off from a committee of three “privacy czars” and a top executive, according to four former employees who worked on a variety of products that went through privacy vetting […] The trio of experts […] are both admired and feared.
One former employee said that debates over whether or not customer data can be used to improve a service usually take at least a month to settle, and some privacy issues are debated for more than a year before a final decision is reached. Key privacy issues are escalated all the way to Tim Cook.
Continue reading “All use of customer data by Apple requires sign-off by three ‘privacy czars’; debates can take a year”
One remark Schiller made during yesterday’s launch event raised a few eyebrows. In noting that the majority of 12.9-inch iPad Pro customers had actually switched from Windows PCs, he pointed to the huge potential switchers market still out there for Apple. There are, he said, over 600 million PCs more than five years old.
What he said next generated laughter in the room, but may not have gone down quite so well with those owners.
This is really sad. It really is.
Now, he may be right. A Windows PC more than five years old is going to be creaking somewhat by now. But it seems to me that there are three types of owners of old PCs, and the remark may well offend all of them …
Filed under: AAPL Company, Opinion Tagged: 9.7-inch iPad Pro, Apple Inc, comment, iPad, iPad Pro,
Continue reading “Comment: Dissing owners of older PCs, even accidentally, may not be the best way to sell them an iPad”
Apple earlier today officially took the wraps off of the oft-rumored iPhone SE. While the device is set to go up for pre-order on Thursday, March 24th and ship a week later, a handful of cases are already available for the device. While the device is largely identical to the iPhone 5/5s in terms of design, many companies are announcing new cases specifically for the latest 4-inch smartphone.
We’ve put together a roundup of some of the best choices to protect your iPhone SE below…
Filed under: iOS Devices Tagged: Apple, Apple Inc, Griffin, iPhone, iPhone SE, Joli, roundup, Speck