
Filed under: iTunes

Digital music purchases have been
dominating the market for some time now as physical CD purchases continue to fall. For Apple, a significant lead over the rest of the music proprietor world is not enough: according to the
Financial Times, the company is now working together with the four largest record labels in the business to add new features to accompany digital music purchases through its iTunes Store in hopes of stimulating full album purchases.
Apple has formed an alliance with EMI, Sony Music, Universal Music Group, and Warner Music to bundle whole albums with perks like interactive booklets, digital sleeve notes, and video clips. By doing so, Apple hopes to increase sales of the albums over single track purchases, a sales model that has been immensely popular in the advent of digital music.
The project, codenamed "Cocktail," is intended to recreate the former experience of album-purchasing, where you could browse the liner notes, follow lyrics, and look at the album artwork as the music played. Executives have said that users will even be able to play music straight from the...
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