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CES 2012 Rewound, Recapped, and Reviewed

Our second year at CES was a big success and while you may have read other sources’ accounts of the show, I thought you might (since you likely are a regular reader and interested in all things OWC) like a summary from our perspective. Now, if you’...

Yes Virginia, Being UL Listed Does Really Matter

While I edit many posts behind the scenes, I haven’t flexed my writing chops here in a while. The introduction of the Power2U™ AC/USB wall outlet yesterday provided the impetus for me to return in a very visible way. And the time of season cert...

Early Black Friday/Cyber Monday Deals From OWC!

It’s that time of year again, where traditionalists head out into the freezing cold (or the blistering heat for those in the southern hemisphere) in search of the perfect gifts for loved ones. Fortunately, with OWC, you don’t need to camp out in fr...

Sometimes, “Recommendations” Are Actually “Requirements”

About a month ago, we talked about how MacBook Pro EFI Firmware Update 2.2 “secretly” resolved problems that 2011 MacBook Pros were having with 6.0Gb/s SATA performance. Since we posted about the fix, we’ve been hearing from customers...

The Day After The iPhone 4S Announcement

After getting a good night’s sleep to truly absorb the 4S, my take is that it’s a brand new model that doesn’t just offer incremental updates. It does everything the iPhone 4 did plus a variety of things better: A dual core A5 process...

OWC Turnkey Program for 2011 iMacs Announced.

You know that feeling of accomplishment when you’ve overcome a huge obstacle and you can’t wait to tell the entire world about it? Well, we’ve got it; we’ve overcome the whole “fan/drive sensor” problem found when installing a non-factory ...

Instant Replay: OWC SSDs Scoring Leaders

Just wanted to write quick post to reaffirm some sentiments we touched on in an earlier post about OWC SSDs that make them the “scoring” leaders in the industry: They’re independent benchmark testing site performance leaders with no B...

Stay Tuned: New MacBook Air MAY Use OWC Aura SSD

As part of its big day of releases yesterday, Apple refreshed the MacBook Air line. For the most part, it’s what was expected from this update: a faster processor and a Thunderbolt port, the latest OS, and a backlit keyboard. The DRAM memory is solde...

Yes, Virginia…iCloud = iEnterprise

Last week, Lauren Carlson, a CRM Market Analyst for Software Advice, wrote a post about her take on how iCloud could be the foothold Apple needs to establish itself as a major player in the enterprise category. Lauren’s article make some go...

OWC’s Industry First Money-Back Guarantee On SSDs Now Covers 6G Line

When you buy a product, we feel you should do so with utmost confidence it will meet all your needs. With the well-known issue of random 2011 MacBook Pros – specifically the 17″ models – experiencing an unrecognizable drive or slower ...

Which OWC SSD Is Right For You?

With the recent announcement of the new OWC Mercury EXTREME Pro 6G SSD, you may be wondering whether you should go with this latest addition to our SSD line or whether to stick with the original Mercury EXTREME Pro SSD. They both sound great, have won ...

OWC SSD Firmware Updated

Good news! After nearly two months of testing, we’re pleased to announce we’ve approved a new updated SandForce firmware version for our SSDs. Now every drive that ships from OWC as of last Friday will have that new firmware which 100% reso...