Apple’s Santa Siri ad: The most effective ad of the holiday season
Apple's Siri ad featuring the jolly old elf was 2011's most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, "Santa sells."

Magic Cable Duo review: Durable double-duty dynamo
Cables that do the job of more than one are a noble breed of accessory, and Innergie's Magic Cable Duo cuts down on the need for both multiple cables and external adapters. Here are my impressions of Innergie's versatile mobile charging accessory after a week's use.
Two-screen Apple gaming gets a boost with Real Racing 2 for Mac
One thing iOS and Mac developers need to take more advantage of is the halo effect of Apple's devices. Real Racing 2 for the Mac, is a perfect example of how to capitalize on that with value-added features.
LogMeIn provides free remote Mac access from iOS devices
LogMeIn has a nice holiday gift for iOS device owners this season: a new free app that provides remote viewing access and control of Macs and PCs on your iPhone, iPad or iPod touch. It's basically what the paid LogMeIn Ignition provides, without ads or limitations.
Jaybird Freedom Bluetooth headset review: Great push-up partner
Finding good Bluetooth headphones is a pain, and even big names with strong reputations in audio won't necessarily come through for this category. But niche headphone maker Jaybird has done a terrific job with its Freedom headset, which combines good audio with gym-friendly features.

