Apple’s current ads annoy and worry older people – but it doesn’t matter …


This post is by Ben Lovejoy from 9to5Mac


Click here to view on the original site: Original Post




Customer experience tests of three recent iPhone ads find that Baby Boomers – those aged 55 plus – find them annoying and worrying.

The tests were carried out by UserTesting, who also explained why Apple likely made the decision to run the ads despite knowing the effect they would have on older people …

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